OBJECTIVE:
Recruit teens and accelerate growth by moving Coca-Cola from “nice to have” to “must have” in their hearts and minds. Engage teens with Coca-Cola’s “Secret Formula” at points of passion.
SOLUTION:
The Secret Formula Swelter Stoppers are awesome LIVE snow igloos – providing Uplifting Refreshment on sweltering days! Activates at Six Flags, Live Nation, and other teen-centric venues. Youth are invited into the awesome Swelter Stopper experience. Frosty blasts of air, swirling snow, Ice décor with Coca-Cola “Perfect Serve” Bar, Wii snowboard simulator, DJ, Wall & ceiling video projection. Coca-Cola polar bear Facebook photo op.
RESULTS:
200 Swelter Stopper events activated.
Over 500,000 teens hosted live.
Over 12mm social media impressions on Facebook, Twitter, Flickr, and YouTube with a 100% positive tone.